
London, UK 19th August 2009: Today Canon announces two new Digital IXUS cameras, bringing even higher levels of style, sophistication and high-tech features to the Digital IXUS range.
Introducing firsts for Canon, the Digital IXUS 200 IS combines an impressive 24mm ultra wide-angle 5x zoom lens with a 3 inch PureColor II Touch display. The new Digital IXUS 120 IS has the distinction of being the slimmest wide-angle Digital IXUS ever – packing in a 28mm wide-angle 4x zoom lens into a stylish body.
Digital IXUS 200 IS: Ultra wide technology you can touch
The Digital IXUS 200 IS makes it easier than ever to take breathtaking images. Featuring a 24mm ultra wide-angle 5x zoom lens with an optical Image Stabiliser (IS) the potential to capture sweeping landscapes or large groups up close is now at your fingertips. Picture quality is assured thanks to a 12.1 Megapixel sensor and DIGIC 4 – Canon’s fast, intelligent image processor, delivering superb image quality and natural colour reproduction.
The Digital IXUS 200 IS features an impressive wide 3.0 inch PureColor II Touch display. With a firm focus on ease-of-use, the touch screen technology works together with traditional button control to create a highly-intuitive user experience, giving you fingertip control over a variety of camera functions. Touch AF, for example, enables users to select objects or faces on the touch screen - which the camera tracks and automatically keeps in focus - capturing the perfect image every time.
Large, high visibility on-screen icons allow for quick and easy selection of shooting and flash modes, while a vertical orientation shutter release function means users can shoot by simply touching the screen. Touch Actions allow users to match gestures made on-screen to commonly used functions, such as tagging images as favourites or erasing, rotating, or protecting images in their collection. Browsing images has never been easier – simply drag your finger across the screen and the camera will adjust the speed of review with the speed of the gesture on-screen.


Entering an increasingly crowded market for consumer digital SLRs comes the entry-level Canon EOS Digital Rebel XSi, which premieres at PMA 2008 in Las Vegas, Nev. The XSi is the third in Canon’s budget DSLR series. Like previous Rebels, this camera is marketed toward the photo enthusiast who might turn in his or her point-and-shoot for a consumer DSLR. Canon promises the XSi is its best Rebel yet, borrowing features from its flagship professional line, including faster processing, improved autofocus, Live View, and an expanded spot metering, in addition to higher resolution, larger LCD screen, and updated menu system. The Canon EOS Digital Rebel XSi has a MSRP of $899.99 for the kit with EF-S18-55mm f/3.5 – f/5.6 IS zoom lens, or $799.99 for the body alone when it ships in April 2008.

